Is Your Ad Investment Being Held Hostage?

The recent news regarding national TV audience under-delivery should be of concern to CFOs of companies that have invested in national TV over the course of the last two years. On December 18th, MediaPost reported that “TV season-to-date” ratings declined between “20 percent to 30 percent,” which in turn created a “probable make-good inventory shortage and possible rare TV network cash-back payments to marketers.” Similarly, Digiday reported that “TV networks are overdue on
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